Saturday 14 August 2010

Turkish soap opera Noor brings tourist boom to Istanbul

The famous mosques and historical palaces lining the Bosphorus elicit little more than polite interest from the boat's passengers. But as a luxurious waterfront villa comes into view, crowds swarm to the side of the boat. Cameras appear suddenly from the enveloping folds of black chadors.

Forget Topkapi Palace, this is where the Turkish soap opera Noor was filmed.

With its glamorous cast and extreme plotlines, Noor has become a phenomenon across the Middle East, sparking a tourism boom to Turkey that drew 105,000 visitors from Arab countries in May alone this year – an increase of about 33% on last year. First airing on the Saudi MBC satellite channel in early 2008, its final episode was seen by nearly 80 million viewers from Palestine to Morocco.

Noor, starring Turkish actors Songül Öden and Kivanç Tatlitug (pictured), tells the story of a girl from the country who marries into a wealthy Istanbul family – a modern day Cinderella story of sorts, albeit one that includes a lot of foreplay, an illegitimate child and some prison time for Noor herself.

Continue reading: Turkish soap opera Noor brings tourist boom to Istanbul

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